Global Festival of Ideas
NEW THINKING FOR A BETTER WORLD
The United Nations launched 17 Sustainable Development Goals to be achieved by 2030. Now it's embarking on a global effort to get people on board. Global Festival of Ideas for Sustainable Development is one of a series of initiatives that aims to spread awareness and inspire participants to drive action.
I got the opportunity to put the logo into motion. The result of the animation was inspired by the purpose of the event itself. I imagined new ideas being born, and created various lockups with the building blocks of the logo that also associate to the building blocks at the festival: the curiousness of the participants, the act of puzzling together combinations of people, expertise and visions, and the unexpected insights that unlock change.
I got the opportunity to put the logo into motion. The result of the animation was inspired by the purpose of the event itself. I imagined new ideas being born, and created various lockups with the building blocks of the logo that also associate to the building blocks at the festival: the curiousness of the participants, the act of puzzling together combinations of people, expertise and visions, and the unexpected insights that unlock change.
Project Roles
Design, Animation Concept, Animation
Company
Trollbäck + Company
Client
UN
Tools
Illustrator, After Effects
The logo animation locked up with the hashtag and details of the 2017 event.