Freelance Designer and Motion Creative based in

New York, specialized in

2D animation and live-action.



    I'm an Art Director and Motion Creative who takes on animation and live-action projects including concept development, storytelling and hands on design and animation. I love it when I can be part of a project from start to final production.


    Some of my previous collaborators and clients include Y&R, Piranha, Spring Studios, Trollback Company, Oriflame Cosmetics and

    ELLE Magazine.


    Clients and collaborators




    I am also a frequent speaker on creative processes at Hyper Island, Parsons School of Design, Bergh's School of Communication and Chalmers University.



    Client American Ballet Theatre

    Agency Spring Studios

    Role Animator

    Background This video piece was created to promote American Ballet Theatre's summer season at the Metropolitan Opera House in New York. The campaign was rolled out on TV and on ABT's website and social media channels. My role in this project was to design and animate the title cards. My approach was to use subtle animations to not compete with the dancers.

    Faint spot lights are moving across the cards to create the feeling of a stage, and a tint from light blue to the brand cream color made for a more elegant entrance. The phrases are falling, slowly, slowly, almost floating, like the lightness of a ballet dancer.


    ELLE Beauty Tutorials


    Client ELLE Magazine

    Role Art Director

    Background A series of video beauty tutorials and still imagery for ELLE online magazine starring make up artist Viktoria Sörensdotter.




    Client Oriflame Cosmetics

    Role Art Director

    Background Video for social media and online advertisement for the fragrance Possess.

    Awards FiFi Awards




    Client ECPAT

    Role Art Director

    Background Video for social media use to spread Ecpat's message against child abuse, starring actor and Ecpat ambassador Joel Kinnaman. A second video was released with actress Noomi Rapace. The videos became the top three most viral social media campaigns ever in Sweden.

    Awards Spinn, Eurobest,

    The Sabre Awards.


    Noomi Rapace



    Giordani Gold

    Client Oriflame Cosmetics

    Role Art Director

    Background This 3D piece was created to reveal the new packagings of the Giordani Gold collection during Oriflame's yearly global conference. The ratio was adapted to fit the narrow screen on stage.



    Eyes Wide Open Mascara


    Client Oriflame Cosmetics

    Role Director

    Background Commercial for Eyes Wide Open Mascara for online advertisement.




    Client Verizon

    Role Art Director / Animator

    Background Logo ident animation for the millennial online channel Go90.


    Pillow Fight


    Client Personal Project

    Role Concept / Animation

    Background 1-minute stop motion short film about two quite territorial pillows.


    Behind the Scenes






    Client MTV

    Role Art Director / Animator

    Background Stop motion logo ident for MTV channel MTV IGGY.


    Behind The Scenes





    Client Alumination Documentary

    Role Animator

    Background Title sequence for the documentary Alumination.


    Global Festival


    Client Global Festival of Sustainable Development

    Role Animator

    Background Looping logo and festival information for social

    media use.


    Put it out!


    Client UMO (Swedish equivalent to Planned Parenthood)

    Role Producer

    Background A series of videos for social media use. The videos went viral and were seen by over half a million Swedes.


    Blah blah blah

    Client Personal Project

    Role Illustrator

    Background The video is showing the process of 4 hours of illustration in 1 minute.

Get in touch.

alex liljebladh

new york


I'm available for freelance opportunities in New York, and welcome speaking inquiries on the topics of graphic and motion design, team development and productivity.

Submitting Form...

The server encountered an error.

Form received.